Social media for dentists is one of the best tools dentists can use to reach new patients and keep their current clientele. But many dental practices struggle with how to effectively manage their social media presence. The right mix of content and consistency is critical, but creating it can be time-consuming. In addition, there are several different platforms to choose from and each requires its own specific strategies.

To help your practice stand out, it’s important to create high-quality and informative content. Posting blog posts, videos and downloadable guides that provide useful information about oral health will establish you as an authority in the industry. Plus, repurposing this content across multiple platforms (e.g., YouTube video and Instagram posts) will maximize the impact of your efforts.

Social Media for Dentists: Building a Strong Online Presence

In addition to your website and blog, it’s a good idea to have an active Facebook and Instagram account. These two social networks are great for posting photos, quick updates and educational content that appeals to a wide audience of patients.

TikTok is another popular platform with billions of users worldwide. Its short-form video format can be used to highlight employees, respond to Google reviews or offer a sneak peek of your office. YouTube and Snapchat are other popular choices for longer, educational videos, particularly with younger audiences. When leveraging these platforms, make sure to follow HIPPA guidelines and train your staff to ensure patient privacy is always protected. It’s also a good idea to feature your face in these types of videos and posts so people can connect with you as a person.