The service, a variant of the’screen fingerprinting’ used by security software, works by analyzing the hardware and browser configuration of users without altering or interrupting their browsing experience. It gathers a composite of these characteristics to form a digital fingerprint that’s unique to each user. This allows websites to identify visitors even when traditional identification methods are bypassed by the use of incognito modes or cleared cookies.
Browser fingerprinting service has a wide variety of positive uses, from preventing credit card fraud to improving site design and boosting online shopping experiences. It is also employed to protect your privacy by detecting suspicious activities such as wire transfers that are indicative of fraud.
For marketers and advertising technology companies, browser fingerprinting is an alternative means of effectively identifying and tracking website visitors. It allows them to hypertarget and hyperlocalize web traffic based on visitor preferences, demographics and geographic location. This is particularly useful in cases where cookie data is unavailable or inaccurate, such as in the case of visitors using Incognito mode or clearing their browser cookies.
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Browser fingerprinting relies on a number of different characteristics, including browser type, screen resolution and language settings. Combined, these elements create a distinctive profile that can be compared to profiles of previous visitors. This information is then matched with the company’s database of customer preferences and behaviors to deliver targeted advertisements.…