A Web Designer is a visual and user experience (UX) specialist who creates and designs website pages. Their job is more creative than technical, as they focus on blending aesthetics, functionality and user experience (UX) to produce engaging websites that meet business goals and engage users.
Web designers work in a wide variety of industries and job settings. They may choose to work full time as an employee of a design studio, or they may be self-employed and take on projects for multiple clients. In many cases, Web Designers will also include some coding skills in their responsibilities, working with front-end web developers to complete the structure of new websites’ code and to make sure that existing sites remain responsive as user behavior and technology evolves.
Finding the Right Web Designer for Your Business Needs
They have a strong understanding of digital imaging and graphics, including color theory and typography. They also have a solid grasp of the principles of UX design and are adept at creating interactive prototypes and clickable mockups for client review and usability testing.
They develop clear processes for managing their projects, and they consistently use those processes to ensure that their deliverables are on-time and to budget. When they encounter problems that might impact meeting deadlines, effective Web Designers communicate openly with all stakeholders and are willing to go the extra mile to keep their projects on track.
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