Social Marketing 90 – Getting Set Up With the Right Tools

Getting set up with the right tools is an important step for any Social Marketing 90 strategy. This phase should focus on establishing the right platform accounts and setting up the right analytics tools. This is especially crucial for new businesses that are just starting out and need to get a foot in the door before they can begin developing a larger content plan.

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This is also a good time to start looking at the performance of any initial posts. A good way to do this is to analyze the data that has already been collected by tools like social media analytics and trackers. This can help to identify which types of content are working well, and allow for future posts to be crafted with these insights in mind.

Another important part of this phase is to start preparing for any future marketing goals that you want to reach over the next 90 days, quarters or longer. This can include determining which metrics you want to use for tracking progress, and what steps need to be taken to achieve those objectives.

Finally, this is a good time to look at the broader implications of your social marketing strategy and make any changes that are necessary. For example, the traditional 4Ps marketing mix may need to be re-thought and re-tooled to account for the emergence of fields such as relational marketing or upstream efforts. It is suggested that this should be done in the context of an engagement with stakeholders to help inform a new mix.

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