Ecommerce fraud detection is a common problem among online businesses. It is a major concern that online retailers should address, as it affects their revenue and brand image.
The main types of ecommerce fraud include card testing, account takeover, interception, chargebacks and refund fraud. All of these are very sophisticated fraud attacks that require a high degree of intelligence to combat.
This type of fraud involves purchasing bulk quantities of popular items and then reselling them at a higher price on e-commerce marketplaces. It’s not as hard to identify as other e-commerce fraud tactics, but it’s still a significant threat to your business.
With the recent data breaches, hackers have access to huge amounts of customer information, which can be used to impersonate legitimate customers. This makes it easy for fraudsters to gain access to a merchant’s online store and make purchases using their credit cards.
Fraud Prevention at Every Step of the User Journey
Reverse social media lookup: This is a great way to check if a potential customer appears legitimate or not. SEON can scan 50+ social networks to detect users who have a fake profile or aren’t even a real person.
Device fingerprinting: This is another technique that focuses on how a customer connects to your website. Many fraudsters recycle their same devices and IP addresses, so flagging them will help you take down entire fraud networks at once.
Malicious friendly fraud:
This type of ecommerce fraud is often called “friendly” because it involves the buyer claiming they never received their purchase, and then requesting a chargeback to get their money back. However, these fraudulent shoppers actually want to harm your business and have every intention of doing so.